Welcome, I am Alison Shamir, Career Coach & Speaker.
If you’re ready to transform your CONFIDENCE & conquer your IMPOSTER SYNDROME, you’re in the right place.

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Build Confidence & conquer your Imposter feelings (for good)

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Build Confidence & conquer your Imposter feelings (for good)

Get my expert insights, coaching tips, tricks & tools direct to your inbox weekly.

Life is short. And we only get one shot at it. F

Life is short. And we only get one shot at it. For 3 years before I launched my own business I wanted to launch my own business. I would day dream about it, sketch ideas, and think, there was LOTS of thinking. But there wasn’t a lot of action. I was scared.
✖️Scared of leaving the security of a high paying corporate role
✖️Scared of starting from “scratch” after 15 years climbing the corporate jungle gym
✖️Scared of failing
✖️Scared of having “no money” There was lots of FEAR and lots of EXCUSES. So I simply carried on.
Did my job to the best of my ability and enjoyed work, relationships, success and money that came.
But deep down there was still something missing. Then in 2017 I was rattled to my core. My darling friend lost her battle with Cancer and the world lost a truly beautiful and courageous human being 💔 The fragility, preciousness and deeply unfair parts of life were illuminated.
It was like I had been punched in the chest so hard. In the months that followed my thoughts changed and aligned with the reality that life is short, it’s precious and it’s fragile.
We never know what is around the corner and we only get one shot at it. As blunt as it sounds I didn’t want to die wondering or die with the regret of never pursuing my dream. A dream of launching and running a business, of being an entrepreneur, of using my skills and experiences to help propel others, of giving back and of being the best human I could be. That desire quickly started to over take the fears. Because on my darkest days, hardest days and when I am pushed to the absolute brink I think of my friend.
And if she can / did endure what she did and always tried to look at the positives, always tried to fight, always tried to smile then I can overcome anything that comes my way. She gives me strength. Her picture is in my office and I think of her every single day🙌 Not every motivation or business desire comes from tragedy of course but this is my story. And if you’d like to read more about my business journey and thoughts on entrepreneurship and success you can read about it here
LINK IN BIO🤳💻📲 Thank you for the feature @behindthebrandsaus 🖤

Women empowering Women across the globe 🌏 So

Women empowering Women across the globe 🌏 So thrilled to be joining the amazing @youareherecommunity community chatting all things Imposter Syndrome. @youareherecommunity Is a community and space for women to breathe, heal & connect🖤 Instagram brought @youareherecommunity founder Rachel @justdimpleit and I together and I am so grateful. Rachel’s story and work is inspirational. I can’t wait to chat to @youareherecommunity women across North America - hear their stories and answer their questions. Thank you for the invitation Rachel and see you soon 💫🌏

What’s a Birthday without a touch of Luxury🥳☕️☀️💦 Another year around the sun and I couldn’t be more grateful. For my clients🙌
My loved ones, my networks, my masterminds, my coaches, my mentors and all those who have lifted me higher🙌 To be alive, to be healthy, to have security and to be free makes me amongst the worlds most privileged. And not a day goes by that I ever take that for granted. What a journey it’s been over the last 2.5 years. It’s been epic, it’s been challenging, it’s been rewarding but most of all it’s been a true dream come true💫 I’ve worked harder than I’ve ever worked. I’ve been challenged more than I’ve ever been challenged.
I’ve had extraordinary highs and some very very tough days. But what has never wavered is my self belief. What’s the secret to growing/ running a successful business? That’s simple-
1️⃣DO WHAT YOU LOVE
2️⃣HAVE UNRELENTING SELF BELIEF
3️⃣TAKE ACTION When you believe in yourself, when you validate yourself and when you hone your skills and craft to service those you can and want to help the universe delivers the rest. You reap what you sow - day after day, week after week, year after year. Life is about long term gain and giving not instant gratification. There is so much joy and growth in journey. And as I always say - you’re only ever one decision away from a completely different life. So whatever your goal or true desire is - start now, where you are with what you have. One small step is what it takes to create a big impact. And don’t forget to celebrate your wins🍾 and collect those confidence boosts along the way. Bring on the next 12 months🚀 And thank you to the incredible staff at @palazzoversace hospitality at its finest and a birthday I’ll never forget. Cheers 🥂

You can if you think you can. You are who you be

You can if you think you can. You are who you believe you are. Which is why it is SO important to learn to silence the inner critic😵
The chronic #impostersyndrome voice in your head that tells you: 🚫You’re not worthy
🚫You have no value
🚫You don’t deserve to be here
🚫You’ll never get the job you desire
🚫You’ll never be as good as the others
🚫No one will want your products or services
🚫You’re not worth the money
🚫Everybody will laugh at your ideas This voice is lying. It has surfaced in your mind because a self limiting belief has been triggered and is growing so big it is overtaking the truth. It is silencing the truth and making you think you’re not worthy. It’s time to connect back with the truth, with the evidence of your incredible work, skills and abilities. It’s time to intercept these thoughts and redirect them into the true and positive story. YOU CAN DO THIS. You can learn to control the critic. If you let them have the power, they’ll rule your mind. And your mind is too precious and too powerful to give away🙏🏽

Hi, I am Alison & I’m a recovering Perfectionist

Hi, I am Alison & I’m a recovering Perfectionist🙋🏽‍♀️ It’s been quite the journey. I still have incredibly high standards I hold myself accountable too. I still hate “losing” and I still get fixated on the 1% I didn’t do “well enough” rather than focusing on the 99% I did great. I don’t think these thoughts will ever entirely leave me but I’ve learned to intercept them. I’ve learned to silence them quickly, I’ve learned to be kinder to myself and I’ve learned to always celebrate my wins big or small 🏆 I’ve trained my brain 🧠 to fight through the negative bias it’s programmed to lean on and to perform differently. My fear of failure and Imposter Syndrome no longer hold me back from starting, from exploring, from doing and from achieving. That’s because on my darkest days when I am so fearful of “failing” that my body wants to freeze, my unshakeable self belief kicks in, it ignites my Confidence connects me back with my “WHY”
And ultimately pushes me forward into continued action. This didn’t happen overnight. It’s been a journey. Life is full of journeys and in a world where so many chase instant gratification I encourage you to not strive for instant when it comes to dismantling Perfectionism, Imposter Syndrome & building Confidence. Nobody builds or beats these things “instantly”. But once you commit to the journey of becoming the greatest version of yourself - ⚫️The journey to achieving the goals you truly desire ⚫️The journey of transforming your Confidence ⚫️The journey of not letting perfectionist tendencies and Imposter Syndrome hold you back The shift in your brain and body will start💫 All it takes is for you to make one decision and go all in. The decision you have to make is: Are you ready and willing to change❓ Because you are literally only ever one decision away from a completely different life.

4️⃣ ways Imposter Syndrome shows up in your bu

4️⃣ ways Imposter Syndrome shows up in your business. Thrilled to be featured @behindthebrandsaus 💫Behind the Brands is an inclusive and diverse collective, that wants to inspire more female founders and better support them in building a successful and sustainable business. ♦️To my fellow Entrepreneurs, Business Owners or any Woman wanting to do their own thing - this is for you. ♦️I know you’re passionate, ambitious and likely to have very high expectations on yourself. ♦️But you’re also stepping outside your comfort zone, learning along the way, may be outnumbered in your field or have chosen a highly competitive market. And this combination of pressure points can trigger #impostersyndrome LINK IN BIO - 🤳 - Thank you for having me @behindthebrandsaus 💫

🚨NEW BLOG🚨”Fake it till you make it” is

🚨NEW BLOG🚨”Fake it till you make it” is actually killing your Confidence. Link in bio 🤳📲💻 Almost all women have said the phrase “Fake it till you make it” at some point. It’s commonly intended as a phrase to build Confidence. But the truth is… “Fake it till you make it” is an outdated, self deprecating statement that needs to be retired. I explain why in the blog
LINK IN BIO🤳 It’s time to say goodbye to
FAKE IT
and hello to
BRAVE IT till you make it ✊🏼 Because language matters. And our words are weapons. They either serve us or sabotage us. When we refer to ourselves or our behaviours as “fake” we also open the door to Imposter Syndrome. Just a new perspective for you to ponder 💭 let me know what you think 🖤

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