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My mission is to help you tame your Inner Critic and achieve your true potential.

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Let me help you understand, navigate and conquer
your Imposter Syndrome once and for all.

When success makes you feel like a fake.

If you go from having 'nothing' to having 'everything' are you destined to feel like an Imposter? And can success actually make Imposter Syndrome worse?
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Strive for Excellence not Perfection when tackling Imposter Syndrome

How understanding my 3E's can help you to boost your performance and well-being.
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Imposter Syndrome and neurodiversity – it’s more common than you might think

Imposter Syndrome, Neurodiversity - part 1 ADHD
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Gen Zs are experiencing more social anxiety in the workplace, which can trigger imposter syndrome. [Image description: a laptop showing a Zoom meeting screen sits on a home office desk next to a coffee cup]

How Gen Z’s Social Anxiety triggers Imposter Syndrome

GenZ - How Social Anxiety triggers Imposter Syndrome plus 7 actionable tips to help.
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Two women's hands holding pinky fingers. One hand has dark skin and the other hand has lighter skin. Symbolising women working together to break the bias at work.

How does bias affect women at work?

On International Women’s Day 2022, we #BreakTheBias. Dive into 6 types of unconscious bias, and how bias affects women at work.
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Woman wearing glasses sits at a laptop. She is in a thinking pose. Perhaps she in wondering if what she is experiencing is imposter syndrome, fear or self doubt.

Evaluate yourself: is it Fear, Self Doubt, or is it Imposter Syndrome?

Evaluate what you’re experiencing; is it Imposter Syndrome, Fear or Self Doubt? When you know if it’s Imposter Syndrome, you can deal with it faster.
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Text reads "Be Fearless Be You" in Scrabble tiles to represent how being your authentic self helps you to combat your Imposter Persona/s.

Imposter Persona vs Authentic Self: being authentic helps you conquer Imposter Syndrome

Understand the common Imposter Personas & how to connect back to your Authentic Self.
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A photo of a woman standing side-on in front of a brick wall. She is wearing a black top, and holding a book right up close to her face, so her face is covered by the book.

Women’s Confidence Report 2021: the largest global study into women’s Confidence

Women's Confidence assessed in 14 different ways. Here are the key insights.
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Black background with the word Burnout in neon letters and flames. This is to signify that Burnout and Imposter Syndrome are often linked.

How are Burnout and Imposter Syndrome linked?

People who experience Imposter Syndrome often reach burnout. Learn why and what to look out for.
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A photo of a woman on a black background. Her head, shoulders and arm are replicated 6 times, and laid out in a circle. Perhaps this woman is thinking about the myths about imposter syndrome.

7 Myths about Imposter Syndrome (and the actual truth)

Busting some of the most common myths about Imposter Syndrome and empowering you with the truth.
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IMPOSTER SYNDROME CONFIDENCE COACH SPEAKER ALISON SHAMIR

Is Perfectionism serving you or sabotaging you?

Perfectionism can motivate you to do your best. But unhealthy Perfectionism can be a symptom of Imposter Syndrome.
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Photo of two women conducting a job interview. Alison Shamir is an Imposter Syndrome coach who can help you to conquer Imposter thoughts and nail your next salary negotiation.

5 ways Imposter Syndrome costs you money

If left unchecked, Imposter Syndrome can have a huge affect on your money mindset & income.
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The words fake it till you make it written in chalk on a blackboard. The word fake is crossed out with the word Brave above, making it Brave it till you make it.

Why “Fake it till you make it” is actually killing your Confidence

Discover how the word "Fake" feeds Imposter Syndrome and self doubt, and how to confidently reframe it.
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IMPOSTER SYNDROME CONFIDENCE COACH SPEAKER ALISON SHAMIR

What is a Personal Brand?

Understand the power of first impressions & how to create & grow your influence.
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IMPOSTER SYNDROME CONFIDENCE COACH SPEAKER ALISON SHAMIR

How To Confidently Reframe Rejection

It might feel personal, but it very rarely is. The secret to beating it is all in how you frame it.
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IMPOSTER SYNDROME CONFIDENCE COACH SPEAKER ALISON SHAMIR

Identify Your Imposter Syndrome Trigger(s)

It isn't a 'one size fits all' feeling, so where did yours start?
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IMPOSTER SYNDROME CONFIDENCE COACH SPEAKER ALISON SHAMIR

What is Imposter Syndrome?

Do you ever feel like an intellectual Phony, Fake or Fraud? You're not alone.
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IMPOSTER SYNDROME CONFIDENCE COACH SPEAKER ALISON SHAMIR

The truth about Confidence

Busting misconceptions about Confidence in Women.
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